House of Roselle
Shop for handcrafted crochet bouquets with custom colour orders, delivery slots and instant checkout.
Every order started as an Instagram DM, with endless back-and-forth on colour, price and delivery date.
A web app with the bouquet gallery, a custom-order builder, cart and checkout, delivery slot picker and WhatsApp order alerts for the studio.
The custom-order builder is the actual product. We turned the DM conversation — stem count, colour palette, wrap, delivery day — into a form that prices itself as it is filled, so the buyer sees the final number before paying rather than asking first. Delivery slots are capped per day to keep the workbench honest, gallery photos are labelled by colour name because people search by shade, and every paid order pushes a formatted alert into the studio's WhatsApp.
- Gallery with colour filtering
- Live-priced custom order builder
- Daily-capped delivery slot picker
- WhatsApp alerts for the studio
Most orders now complete without a single negotiation message, which gave the studio its evenings back for making product. Repeat buyers grew because reordering a favourite bouquet takes seconds instead of a conversation. The slot cap also stopped the seasonal failure mode of over-accepting around festivals and then breaking promises on delivery day.
